About | karelinelopezmcneill

Nutrition Facts

Serving 15+ years

With over 15 years of award-winning experience in lead design and brand identity, I bring a blend of creative vision, strategic thinking, and hands-on expertise to every project. I’m deeply passionate about crafting meaningful and memorable brand experiences that resonate with audiences and drive results.

Throughout my career, I’ve developed a reputation for being a client-first leader who combines creativity with transparency and precision. My ability to thrive in diverse environments—whether in-house or as a contractor—has equipped me with the versatility to adapt to various challenges and deliver impactful solutions. I excel in blending conceptual thinking with technical execution, backed by strong skills in InDesign, Photoshop, Illustrator and a deep understanding of composition, color, and typography.

Currently serving as a Senior Web and Graphic Designer at Progressive Dental Marketing, I drive innovation by staying ahead of industry trends and constantly refining my digital content creation skills. My focus on elevating brands has delivered measurable success across a variety of industries, including healthcare, where I’ve designed engaging communication tools and strengthened corporate identities.

Key Highlights:

Led design and brand identity initiatives, creating cohesive campaigns across print, web, and social media.

Spearheaded the development of high-impact graphics and patient communications for healthcare organizations, improving engagement.

Enhanced brand consistency by auditing and refining corporate assets, ensuring alignment across all marketing channels.

Improved ROI for advertising campaigns through strategic keyword optimization and data-driven adjustments.

I am driven to make a meaningful impact by delivering creative solutions that meet business objectives and leave a lasting impression. I thrive in fast-paced environments where collaboration and innovation fuel success, and I look forward to bringing this energy and expertise to your team.